The clip is circulated online under the Doritos Jack label, with Jacklifear noted as its published source, and its appeal comes from combining two instantly recognisable sounds rather than from a longer scene or dialogue line. Because it lasts only about a second and a half, it fits easily into short-form edits, reaction videos and meme compilations where a quick shock is more effective than a slow build. Creators keep returning to it for snack jokes, prank reveals and sudden cutaways, where the crunch sets up an ordinary moment and the scare breaks it.