Untitled Goose Game, released in 2019 by House House, cast players as a troublesome goose whose main tool is a honk. Irish YouTuber Jacksepticeye, real name Sean McLoughlin, played the game on his channel and adopted its Swedish styled spelling hjönk hjönk am goose as a running catchphrase. Clips of his version circulated among fans of both Jacksepticeye and fellow creator PewDiePie, turning a simple game noise into a recognisable greeting. It remains popular because the phrase instantly signals playful chaos without needing any setup or context.