Shared as a personal French meme clip, the sound comes from a recording of a friend named Joachim whose normal laugh was turned into a short soundboard staple. Its appeal is similar to a baby laughing meme or a cat laugh meme, but the tone is darker and more demonic. French tags like rire démoniaque, mdr and lol helped it circulate in WhatsApp and short video edits, where users reuse the same 1.8 second burst whenever a joke needs an exaggerated evil reaction instead of a plain chuckle.