The clip circulates online as a short soundboard excerpt attributed to Joko Widodo, Indonesia's president, rather than as part of a song or film scene. Its appeal comes from taking a leader's straightforward plea for peace and repurposing it for everyday content, where the contrast between formal language and light-hearted footage creates humour. As short-form video and meme editing grew, creators began dropping the line into arguments, competitions and staged rivalries, and it has stayed in use because the message is instantly understood even without context, working equally well as a joke or a sincere call for calm.