The clip circulates on soundboards under the name Joo Gomes with the Portuguese phrase no interessa attached to it, and its popularity comes from how directly it translates as a conversation stopper. Portuguese speaking users share it in chats and short videos when they want a rude but funny way to shut a topic down. Because the wording is simple and the shout is recognisable even to viewers who do not speak Portuguese, it has become a reusable reaction sound rather than a clip tied to one specific scene.