Juan Manuel Santos served as president of Colombia from 2010 to 2018 and received the Nobel Peace Prize in 2016 for efforts to end the long conflict with the FARC. Recordings of his public speeches and interviews have circulated widely in Colombian media, and short excerpts later spread on soundboards and social media as reaction clips. His formal speaking style makes even a brief excerpt easy to identify, which is why creators reuse this audio in political memes, parodies and everyday online jokes about official announcements.