The line comes from Kin-dza-dza!, the 1986 Soviet dystopian comedy directed by Georgiy Daneliya, which became a lasting source of absurdist quotes in Russian-speaking culture. The phrase about getting pleasure reflects the film's bleak humor about power and resignation. Clips of its dialogue circulate on Russian meme pages and soundboards, where short deadpan lines are reused out of context. It endures because the calm delivery makes it a flexible ironic reaction, fitting everything from everyday annoyances to deliberately bleak jokes.