Drumming has long been central to Chinese New Year and lion dance traditions, where loud percussion is believed to drive away bad luck and bring good fortune for the year ahead. The combination of drums, gongs and cymbals creates the sound associated with street celebrations, temple fairs and parades across China and Chinese communities worldwide. Online, short clips of this percussion are reused as background audio for Lunar New Year greetings, travel videos and celebration edits, because the rhythm is instantly recognisable without visuals. Its continued popularity comes from that cultural association and its ability to signal festivity in seconds.