The Kloa Bessi Messi sound circulates as a user-generated meme clip rather than a track or line from a documented film, show or song, and its public listing connects it to a cola prank. That loose, shareable identity helped it travel through short-form edits and soundboard collections, where creators reuse it as a compact joke rather than a reference viewers need to explain. Its appeal is its strangeness: the phrase is catchy, easy to drop into a cut, and recognisable after a single hearing, which keeps it useful for prank and reaction videos.