Krombacher is a brewery from Krombach in North Rhine Westphalia, Germany, best known for its pilsner and for long running television advertising built around pristine nature. Its commercials use a lake and island landscape and the slogan Eine Perle der Natur, meaning a pearl of nature, to link the beer to its brewing water. The 2012 spot follows that same established format for German television. Clips of the advert later circulated on soundboards, where German speaking viewers kept it alive as a recognisable piece of TV nostalgia rather than a joke effect.