Smeshariki, known in English as Kikoriki, is a long-running Russian animated series about round animal characters living in a small valley, first broadcast in Russia in the 2000s. Its simple animation, gentle humour and distinctive voices made it a childhood favourite for many Russian-speaking viewers, and short lines from the show later began circulating as soundboard clips and meme audio. This particular word, kushat, is a common everyday Russian verb, which is part of its appeal: anyone who speaks Russian instantly understands it, even without knowing the exact episode it came from.