Lasier Martins was presenting a segment for Jornal do Almoço on RBS TV during the Festa da Uva in Caxias do Sul in 2000 when he leaned on a decorative grape vine and received an electric shock live on air. The broadcast continued, but the short cry was later clipped and shared widely on Brazilian television retrospectives, YouTube and messaging apps. Known affectionately as the uvinha moment, it became one of Brazil's earliest viral TV reactions and remains a shorthand for a sudden, harmless jolt.