The sound comes from a Medal TV recording of Call of Duty Modern Warfare shared in April 2021, credited to Quentin King in the file metadata. Its short, looping command was later lifted from gameplay and reused as a standalone reaction clip on soundboards. Because the phrase needs no context from the match, editors began dropping it into other games, memes and short videos whenever someone needed to flee a bad situation. Its popularity is in that reuse, turning a brief moment of in game panic into a reusable warning.