Online, the phrase is used as a piece of football banter aimed at Leeds United, passed around in short clips, match edits and social posts whenever the club hits a poor run of results. The chant format makes it easy to reuse: it needs no context beyond the scoreline, and rival fans drop it into videos about defeats, relegation battles or late collapses. Its short length also suits quick reaction posts and meme edits, which is why it keeps circulating among football supporters long after any single game has been forgotten.