The sound comes from LeonardoLimaLive, the Twitch presence associated with Leonardo Lima, where short live moments are often clipped and reused as meme audio. The phrase de jeito became the recognisable hook from one of those broadcasts, turning a brief spoken reaction into a shareable soundboard clip. As with many Twitch meme sounds, its spread came from viewers replaying the moment in chats, edits and prank videos, where the short length makes it easy to insert without stopping the flow of a video or stream.