Que Brincadeira comes from the Twitch live streams of Brazilian creator Leonardo Lima, where the phrase became a recognisable catchphrase for calling out a joke or prank in the moment. Fans clipped the reaction and shared it through meme soundboards and short-form videos, where its short length and clear delivery made it easy to reuse over gaming clips, reaction edits and stream highlights. It remains popular because it is instantly understood by Portuguese-speaking audiences as a lighthearted way to say a setup was just a joke, without needing extra context.