The phrase comes from a parody version of Plugged In associated with Ziak, where the French line 'libérez tous mes copains' is delivered as a bold call to release his friends. Shared through meme soundboards and short-form edits, the two-second clip spread because it is short, quotable and instantly recognisable to French-speaking meme audiences. Creators reuse it as a shorthand for loyalty, escape and group solidarity, dropping it over gaming clips, reaction videos and everyday jokes about freeing a friend from work, school or a boring situation.