The line comes from the opening narration of Lego Ninjago, where a narrator introduces a world created long before time had a name. Fans later clipped that dramatic introduction for soundboards and short videos, using it to give even the silliest subject a serious, lore-heavy backstory. Its popularity grew through lore edits and parody origin stories, where the contrast between the ancient narration and a modern punchline became the joke itself. It remains popular because the opening is instantly recognisable and easy to drop at the start of almost any edit.