The phrase became a staple meme reaction on Vine and later TikTok, YouTube and Discord, where users pair it with still images rather than video. Its popularity comes from its versatility, as the same clip can mock a celebrity throwback, a cartoon character or an awkward selfie without needing extra explanation. This longer version keeps the extended laugh intact, which is why editors prefer it for zoom ins and repeated photo reveals that build over several seconds before cutting away.