Skype launched in 2003 as a popular voice and video calling service, and its soft electronic incoming call ringtone became familiar to a generation of desktop users. As meme editing embraced earrape humour in the 2010s, creators began boosting everyday sounds to extreme levels, and the recognisable call tone was a perfect target. Shared across soundboards and short video edits, the loud version survives as nostalgia and shock value combined, even as newer messaging apps replaced Skype for most everyday calls.