The sound comes from a Staples television commercial built around customers reacting with amazement to low prices in store. The shouted line became the most quoted moment from the campaign and was clipped and shared widely as a standalone reaction sound. Its exaggerated excitement made it easy to reuse outside advertising, especially in meme edits and soundboards where a short vocal burst is needed. It remains popular because almost everyone recognises the joke instantly, even without seeing the original advert or knowing the full scene.