Lucozade is a long established British sports and energy drink sold in distinctive ribbed plastic bottles, and the handling noise from those bottles became a shareable soundboard clip in its own right. Short everyday object sounds like this spread on meme pages because they need no context and work as a punchline anywhere. The bottle squeak is now used less as a product reference and more as a generic silly noise for grabs, shakes and fumbles, which is why it keeps resurfacing in short reaction edits.