The phrase is Arabic slang delivered as a quick exclamation of disbelief, and the clip circulates online mainly as a reaction rather than as a quote from a confirmed film or show. Its very short length helped it spread on soundboards and in short form edits, where creators reuse familiar Arabic meme phrases to react in a second. Because the wording is crude and direct, it is mostly shared among friends and in meme contexts where that tone is understood, and it remains in use as a compact audio shorthand for shock.