The expression ca m'en touche une sans faire bouger l'autre is a well known French idiom long associated with former president Jacques Chirac, who popularised it as a colourful way to express total indifference. When Emmanuel Macron repeated the line with a sincere, matter of fact tone, the moment was clipped and shared widely on French social media and messaging apps. Its appeal lies in hearing a sitting president use everyday slang, so the audio survived beyond politics as a general meme for not caring.