The phrase itself is everyday Indonesian for a large amount of food, which helps explain why the clip travels well in short videos and meme edits even outside Indonesia. Rather than belonging to one famous scene, it works as a reusable reaction sound: creators pair it with cooking videos, mukbangs, market trips and celebration meals to underline abundance in a humorous way. Its short length and clear wording make it easy to reuse, remix and recognise across different edits.