This short spoken clip circulated on user soundboards under the title Man What, with the line credited as brought to you by Sean Murray. The full phrase man what can I say became the search term listeners used to find it again, which helped the sound travel between meme pages, chat shares and short video edits. Its appeal is its plain, resigned delivery rather than a famous scene or song, so creators reuse it as a ready made reaction whenever a moment calls for speechless disbelief.