The phrase masissge saenggyeossne is everyday Korean for saying something looks tasty, and this short recording has circulated on meme soundboards as a standalone reaction clip. Shared in its romanised form, it is used by creators who may not speak Korean but recognise the playful delivery and food related meaning. Its popularity comes from versatility, working for literal food clips as well as ironic jokes about pets, characters and objects that look oddly appealing, which keeps it in rotation for quick edits.