Mason Ramsey became famous in March 2018 when a video of him yodelling Hank Williams' Lovesick Blues inside a Walmart store spread across social media. The clip turned the then eleven-year-old from Illinois into a viral star, leading to television appearances, a record deal and performances at major festivals. Even years later, the yodel remains shorthand online for earnest country singing in an unexpected place, which is why short clips of it keep appearing in memes, remixes and reaction edits.