Matt Berry plays the vampire Laszlo Cravensworth in What We Do in the Shadows, the FX comedy series that began in 2019 and expanded the 2014 film of the same name. Werewolves recur in that world as proud rivals to the vampires, giving Berry repeated chances to pronounce the word with Laszlo's pompous flair. Short clips of his delivery later circulated on soundboards and in edits, where fans isolated the word from the scene. Its appeal lasts because Berry's voice alone carries the joke, even without the episode around it.