The sound comes from Dead by Daylight's Five Nights at Freddy's chapter, which brought Springtrap into the game as a killer voiced in part by Matthew Lillard, who played William Afton in the 2023 Five Nights at Freddy's film. Short stun clips were quickly ripped and shared by DBD players on soundboards and in edit communities, often alongside the FNAF Jumpscare Scream for a double horror punch. It stays popular because it condenses a very specific chase payoff, stunning a famous horror villain, into a reaction anyone familiar with the game understands.