The phrase combines the name of Argentine footballer Lionel Messi with the Spanish slang verb chupa, used here as a crude taunt common in football rivalries. Short chant clips like this circulate among Spanish speaking fans on messaging apps and short video platforms, where they are reused as ready made insults during major matches. Its popularity comes from instant recognition, anyone who follows football understands the target and the joke in under a second, so creators keep it for derbies, World Cup arguments and club rivalry posts.