In 2023, Mia Goth starred in Infinity Pool, Brandon Cronenberg's horror film about a wealthy couple whose vacation takes a disturbing turn. The line comes from its teaser trailer, which used her calm, menacing delivery to set the film's unsettling tone before its January theatrical release. Online, the short clip spread as a standalone movie sound, shared by horror fans and editors who liked how little context it needed to feel threatening. It remains in use because the single word creature, delivered so quietly, works as a flexible warning for reveals, transformations and dark jokes.