Monsters, Inc. is Pixar's 2001 film about monsters who power their city by scaring children, and Sully, voiced by John Goodman, is its large, blue-furred hero. His low mmm is a small, thoughtful vocal tic from the film, the kind of sound that works perfectly when it is isolated and exaggerated. Online, creators began sharing blown-out, earrape versions of short character sounds on soundboards and in meme edits, where the joke is the contrast between a familiar, friendly character and an absurdly loud noise. That contrast is why this brief clip keeps circulating in reaction videos.