Mr Incredible is the hero of Pixar's The Incredibles, and his increasingly distorted face became a popular online format for ranking how unsettling or disturbing something feels. Creators place images or sounds in tiers, with each higher tier representing a darker or stranger mood, and the format spread through short videos and edits on TikTok and YouTube. The second tier sits early in that scale, which is why it is often used as a gentle first warning rather than a full horror moment, keeping the joke accessible to viewers who know the scale.