Murlocs have been part of the Warcraft universe since the early 2000s, appearing as small amphibious creatures that live near coasts, lakes and dungeons. Their distinctive gurgling call became a running joke among players, who imitated it in voice chat, streams and fan videos long before it spread as a standalone clip. Because the sound is so closely tied to World of Warcraft culture, it still works as instant shorthand for gaming humour, nostalgia and chaotic multiplayer moments, even for viewers who have never played the game themselves.