The line comes from Eminem's breakthrough single My Name Is, released in 1999 as the lead single from The Slim Shady LP. Performed in his Slim Shady persona, the track introduced his style to a mainstream audience and became one of his most quoted songs. The short intro phrase has since lived on separately online as a meme sound, clipped from the full track and reused for introductions, parodies and reaction edits across social platforms decades after its release.