Navi is the small fairy companion who guides Link in The Legend of Zelda: Ocarina of Time, released in 1998, and her repeated 'Hey, listen' line became one of the most quoted phrases in gaming. Because players heard it so often while exploring Hyrule, it turned into shorthand for an unwanted interruption, and clips of the call spread through gaming forums, YouTube compilations and later short-form video. It remains popular because the phrase is instantly recognisable even to people who have never played the game, making it an easy audio joke for attention-seeking moments.