The clip circulates as a Bulgarian-language anime meme, with its title transliterated from the phrase 'Ne sam gei, no...' meaning 'I'm not gay, but...' in Bulgarian. Rather than coming from a widely identified anime scene, it is best known online as a standalone voice sound that users attach to fan edits, reaction videos and short-form clips. Its popularity rests on the familiar setup-and-no-payoff structure, which Bulgarian-speaking creators reuse whenever a scene turns unexpectedly affectionate or ambiguous, keeping the phrase recognisable even without its original context.