Nico Nico Ni is the signature catchphrase of Nico Yazawa, a member of the idol group μ's in Love Live! School Idol Project. In the series she performs the pose and chant to win over fans, and the line quickly became one of the franchise's most recognisable moments. Anime clips, fan edits and soundboards carried it beyond the show, with louder, exaggerated versions becoming popular as reaction sounds. It remains in use because the phrase is instantly cute, recognisable and easy to drop into a short video.