Needle first appeared as a contestant in Battle for Dream Island, the animated web series launched in 2010 by the Huang brothers, and returned in Battle for BFB and The Power of Two. Her high voice and rare outbursts made short clips of her screaming easy to isolate for edits. Fans shared the sound across object show communities as a shocked sound for pranks and reaction videos, where its recognisable cartoon panic works even without the original scene playing.