The underlying melody comes from New Soul, the 2007 song by Yael Naim that became widely known after featuring in a major laptop advert the following year. Online, singers and editors have repeatedly remade the hook in novelty styles, and the meowl version follows that trend by turning the vocal line into cat sounds. Short clips like this spread through pet accounts, meme pages and short form video feeds, where a familiar tune delivered by an animal is easy to share, remix and recognise in seconds even without context.