The clip comes from British poet Michael Rosen's performance of his poem Hot Food, where his expressive delivery of nice was remixed and shared online as noice. The spelling reflects his stretched pronunciation and helped the sound spread on YouTube and in meme edits during the 2010s. It now sits alongside reaction staples like the bruh sound and the emotional damage meme, used whenever creators need instant exaggerated approval. Its staying power comes from Rosen's distinctive voice and facial energy, which remain recognisable even when only the short audio is played.