Norman Osborn is the wealthy industrialist who becomes the Green Goblin, played by Willem Dafoe in Sam Raimi's Spider-Man from 2002. In the Russian dubbed version, his polite lines sound especially cold and condescending, and short clips of his voice began circulating on Russian meme pages and soundboards. The single word for wonderful became a reusable reaction, detached from the film scene and pasted onto new contexts. It remains popular because Dafoe's character made even approval sound like a threat, which suits ironic praise online.