Jet2 is a British airline and package holiday company whose television adverts have used Jess Glynne's 2015 song Hold My Hand and the line Nothing beats a Jet2holiday for years. In summer 2025 the audio was widely reused on TikTok, where creators paired the relentlessly cheerful advert with footage of trips going wrong. The trend spread because almost any disappointing travel clip worked with the same setup, turning a straightforward holiday slogan into shorthand for ironic, expectation versus reality travel humour online.
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The viral Jet2 advert line sung over Hold My Hand, now used on TikTok for ironic holiday moments and travel fails that are anything but perfect.
The clip is the bright, upbeat voiceover from a Jet2holidays advert, with a cheerful female announcer declaring that nothing beats a Jet2holiday over Jess Glynne's Hold My Hand. The delivery is polished, sunny and relentlessly optimistic, with the pop chorus swelling underneath the slogan. Online that perfection is the joke, as the sound is placed over rainy resorts, delayed flights, cramped hotel rooms and minor holiday disasters. The contrast between the confident advert promise and the disappointing reality makes the moment instantly funny and relatable for viewers.
