The phrase is associated with comedian Jack Benny, whose radio and television programmes made now cut that out a familiar scolding line for American audiences in the mid twentieth century. Benny delivered it as an exasperated but controlled reaction, a contrast that helped the catchphrase travel beyond its original sketches into reruns, impressions and everyday joking speech. Short clips of the line later circulated on soundboards and in edited videos, where its old fashioned comic tone still works as a quick, recognisable way to tell someone to stop.