Dragostea Din Tei was released by Moldovan pop group O-Zone in 2003 and became a major European hit before crossing into English-speaking internet culture. In December 2004, Gary Brolsma filmed himself lip-syncing and dancing to the chorus, and his Numa Numa Dance video spread through Newgrounds and early video sites, becoming one of the first truly viral memes. The clip helped turn a foreign-language pop song into a shared joke, and its instantly recognisable hook has kept it alive in remixes, reaction videos and short-form edits ever since.