Online, O Meri Laila circulates mainly as a short romantic audio snippet rather than a full song, which is why it fits so easily into reels, montages and fan edits. Creators tend to reach for it when they want an instantly recognisable Hindi love melody without dialogue, and its short length makes it easy to place, trim and repeat across different clips. Because the feeling is gentle and familiar rather than tied to one joke or trend, it keeps working for new romantic edits long after its first wave of use.