The phrase became popular as a short reaction clip associated with French creator Antoine Daniel, shared in compilations and on soundboards where brief French expressions travel well even outside French speaking audiences. Its appeal is timing rather than explanation, the wording itself signals a chain of events, so editors reuse it when images already tell the story. Because the delivery is expressive but not tied to one specific scene, it fits gaming, sports and everyday fail sequences, and keeps circulating as a compact shorthand for an impressive or ridiculous run of events.