The sound spread through TikTok, YouTube Shorts and anime edit communities as a short chant used to mock silly behaviour, with baka giving it a clear Japanese pop culture flavour. Similar chant clips such as oi oi oe oi a eye eye circulate in the same meme spaces, where repetition and exaggerated delivery make a clip easy to recognise from the first second. Its popularity comes from how quickly it signals teasing disbelief without needing context, so creators reuse it for fails, reveals and character moments that invite a playful callout.