The clip comes from Nekomata Okayu, a cat-themed VTuber with Hololive, whose relaxed streams made her sneezes a running fan favourite. Viewers began calling one especially cute sneeze a blessed sneeze, using the fan shorthand TSKR for the feeling of being saved or rescued by something adorable. Short clips of the moment circulated on video platforms and fan soundboards, where it became an easy shorthand for wholesome appreciation. It remains popular because it is instantly recognisable to Hololive fans and instantly charming even to newcomers.